Huge Opportunities in Southeast Asia

Many European companies are underinvested in Southeast Asia’s emerging markets, observes Ervin Schellenberg, managing partner at EquityGate, an independent financial advisory boutique for medium and large-sized companies. “Especially in Germany,” he says, “this is due to the strong export position that made foreign direct investment to some extent unnecessary.” This is now changing. EquityGate is receiving an increasing number of enquiries from European clients considering investing in Southeast Asia in particular. “And rightly so,” says Nigel Jones, managing director at Alpha Advisory in Singapore. He partners with EquityGate when it comes to helping European companies prepare for market entry in the region. “Even though growth rates have been somewhat dented in the financial crisis, they are still far higher than in western Europe,” he says.

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